Whether you’re growing your own personal account or working on behalf of a company, read on to find out the 10 best tactics (with tools and examples!) we uncovered that could help you grow a bigger, relevant audience on Instagram.
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Instagram is a popular photo and social networking site where the most popular photos and accounts are followed by hundreds or thousands of other users. Although there are applications and websites that boast the ability to give you thousands of free followers, most are used for spamming and spreading bugs.
Instagram itself has been tight-lipped about what gets users to hit “Like,” so we turned to the next most logical source: superstar Instagrammers with heaps of followers. It turns out that while becoming Insta-famous isn’t exactly a walk in the park with an “Earlybird” filter, it’s not impossible, either.
Instagram has been the most disruptive social network to redistribute social power away from paparazzi and publications and back to celebrities and influencers who have taken their public images into their own hands. As a result of our relentless obsessions to get an hourly quick photo fix of our favorite icons and items on Instagram, supermodels like Kendall Jenner and Gigi Hadid are earning upwards of $300,000 per post across their social portfolio.
If you check out the most popular Instagram accounts, you’ll notice a common theme. All of their photos are something we all can relate to and connect with. They’re personal, unique, and original. By sharing these types of photos, you’re establishing a connection with your audience, which is the absolute best way to attract people to your account.
Instagram is a social site that was made purely for fun. Just like pinterest, instagram connects friends through photos and pictures. Instagram seeks to connect friends to share interesting photos, either of themselves or of places they like. Since it was intended for fun, Instagram designers did not even seek to invite analytics to criticize it. Moreover, they did not know just how much the platform could assist in the business world.
I have over 5000 followers each on Instagram and Twitter. A quick glance at my social profiles and you’ll almost wonder if I was some popular person or a local celebrity perhaps. No, I’m nothing of the sort. And the followers? They were a gift from a friend who sells such services.
Using any social network aimlessly can lead to wasted resources and a low return on investment—and Instagram is no exception. Having a strategy in place will help you define what you want to achieve, so you can better target and attract new followers relevant to your business. Whether you’re starting from scratch or adjusting your current Instagram efforts, here are three elements for building a solid Instagram strategy.